Last updated: 1 November 2026
Action Bulletproof Vests (“Action Bulletproof”, “we”, “us” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, store and protect your personal information when you visit www.actionbulletproof.co.za, contact us, or buy from us, in line with the Protection of Personal Information Act 4 of 2013 (POPIA).
Who we are
Action Bulletproof Vests supplies body armour and protective vests, including covert undervests, recce vests, tactical reaction vests, bodywarmers and plate carriers. Our website address is https://www.actionbulletproof.co.za.
Johannesburg store: Inside Southern Sky Operations / Glock Shop, Unit 4, Acreage Gardens, 70 5th Street, Wynberg, Sandton
Durban store: Inside Eastcoast Arms Gun Shop & Shooting Range, 174 Rochdale Road, Springfield Park, Durban
Email: sales@actionbulletproof.co.za
Phone / WhatsApp: 083 488 6060 | 083 200 0437
What personal information we collect
We only collect the information we need. Depending on how you deal with us, this may include:
- Contact details – your name, phone number and email address when you complete our contact form, email us, call us or message us on WhatsApp.
- Enquiry and order details – the products, sizes, protection levels and quantities you ask about or order, and any information you include in your message.
- Delivery and invoicing details – a delivery address, company name and VAT number (if applicable) when you place an order.
- Website usage information – your IP address, browser and device type, pages visited and how you arrived at our site, collected through cookies and analytics tools (see below).
We do not intentionally collect special personal information (such as health, religious or biometric information). If you choose to share sizing or similar details to help us fit a vest correctly, we use them only for that purpose.
How we use your information
- To respond to your enquiries and provide quotes.
- To process, fulfil, deliver and invoice your orders, and to provide after-sales support.
- To keep records required by law, including tax and accounting records.
- To understand how visitors use our website so we can improve it.
- To measure and improve our online advertising (for example, Google Ads).
- To send you product or promotional information, but only where you have agreed to receive it or are an existing customer. You can opt out at any time.
We will never sell or rent your personal information to anyone.
Contact forms
When you submit our contact form, the information you enter is sent to us by email and may be stored in our website database so that we can respond to you. The form may use spam-protection tools that check your submission and IP address to block automated spam.
Cookies
Cookies are small text files stored on your device. We use them to make the website work properly, remember your preferences and understand how the site is used. These include:
- Essential cookies – needed for the website to function and stay secure.
- Analytics cookies – such as Google Analytics, which tell us how visitors find and use our site. This information is aggregated and does not identify you personally.
- Advertising cookies – such as Google Ads conversion tracking, which help us measure whether our ads lead to enquiries and show relevant ads to people who have visited our site.
You can block or delete cookies in your browser settings. Blocking some cookies may affect how the site works. You can also opt out of Google Analytics using the Google Analytics opt-out browser add-on and manage Google ad personalisation at Google Ad Settings.
Embedded content from other websites
Pages on this site may include embedded content such as maps, videos or social media posts (for example from Google Maps, YouTube, Facebook, Instagram or TikTok). Embedded content behaves as if you visited the other website, and those websites may collect data about you, use cookies and track your interaction with that content. Their own privacy policies apply.
Who we share your information with
We only share your information when it is necessary to serve you or when the law requires it, for example with:
- Courier and delivery companies, to deliver your order.
- Our banks and payment providers, to process payments.
- Our accountants and auditors, for record-keeping and tax compliance.
- Our website hosting, maintenance, email and analytics providers, who process data on our behalf under appropriate confidentiality and security obligations.
- Government authorities or law enforcement, where we are legally required to do so.
Some of these service providers (such as Google) may store information on servers outside South Africa. Where this happens, we take reasonable steps to ensure your information is protected to a standard comparable to POPIA.
How long we keep your information
We keep personal information only for as long as we need it for the purpose it was collected, or as long as the law requires. Enquiries that do not lead to an order are generally deleted after a reasonable period. Order and invoice records are kept for at least five years to meet tax and accounting requirements.
How we protect your information
We take reasonable technical and organisational measures to protect your personal information against loss, misuse and unauthorised access. Our website uses an SSL certificate (HTTPS) to encrypt data sent through it, and our website is regularly backed up, updated and monitored. No method of transmission over the internet is completely secure, but we work to protect your information as best we can.
Your rights
Under POPIA you have the right to:
- Ask whether we hold personal information about you and request access to it.
- Ask us to correct or update information that is inaccurate or out of date.
- Ask us to delete information we no longer have a lawful reason to keep.
- Object to us processing your information, including for direct marketing.
- Withdraw your consent where we rely on consent.
- Lodge a complaint with the Information Regulator.
To exercise any of these rights, contact us at sales@actionbulletproof.co.za. We may need to verify your identity before acting on your request.
If you are not satisfied with how we have handled your information, you may contact the Information Regulator (South Africa) at inforegulator.org.za.
Children
Our website and products are not aimed at children under 18, and we do not knowingly collect personal information from children.
Links to other websites
Our website may contain links to other websites. We are not responsible for the privacy practices of those websites and encourage you to read their privacy policies.
Changes to this policy
We may update this Privacy Policy from time to time. The latest version will always be available on this page, with the date it was last updated shown at the top.
Contact us
If you have any questions about this Privacy Policy or how we handle your personal information, please contact us:
Email: sales@actionbulletproof.co.za
Phone / WhatsApp: 083 488 6060 | 083 200 0437